منابع مشابه
Health Affairs Social marketing for public health
Marketing techniques and tools, imported from the private sector, are increasingly being advocated for their potential value in crafting and disseminating effective social change strategies. This paper describes the field of social marketing as it is used to improve the health of the public. A disciplined process ofstrategic planning can yield promising new insights into consumer behavior and p...
متن کاملSocial marketing in public health.
Social marketing, the use of marketing to design and implement programs to promote socially beneficial behavior change, has grown in popularity and usage within the public health community. Despite this growth, many public health professionals have an incomplete understanding of the field. To advance current knowledge, we provide a practical definition and discuss the conceptual underpinnings o...
متن کاملSocial media in public health.
INTRODUCTION OR BACKGROUND While social media interactions are currently not fully understood, as individual health behaviors and outcomes are shared online, social media offers an increasingly clear picture of the dynamics of these processes. SOURCES OF DATA Social media is becoming an increasingly common platform among clinicians and public health officials to share information with the pub...
متن کاملSocial marketing for public health.
Marketing techniques and tools, imported from the private sector, are increasingly being advocated for their potential value in crafting and disseminating effective social change strategies. This paper describes the field of social marketing as it is used to improve the health of the public. A disciplined process of strategic planning can yield promising new insights into consumer behavior and ...
متن کاملA Reoprt from Department of Public Health and Social Medicine
The Department of Public Health and Social Medicine at the Shaheed Beheshti University of Medical Sciences is a new division of the medical faculty which began less than a decade ago. Since its inspection it has expanded into a department with numbers of faculty member specialized in the field of public Health and preventive medicine. The program which is being developed with the assistance o...
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ژورنال
عنوان ژورنال: American Journal of Public Health and the Nations Health
سال: 1934
ISSN: 0002-9572
DOI: 10.2105/ajph.24.10.1005